Ford Motor is giving parents the chance to send Howard Stern a message: Stay away from my teenage driver.
The automaker will announce today that it will create a system that allows parents to block 16 channels on Sirius Satellite Radio that could carry raunchy programming. The channels include those of shock jock Stern, Playboy, Hip-Hop Nation and Raw Dog Comedy.
“There’s a lot of mature-content programming out there, and it could be somewhat of a distraction for less-mature ears,” says Andy Sarkisian, Ford’s safety planning and strategy manager.
Sirius, Ford says, already excludes some stations from its family subscription plan. Ford says 60% of the parents it surveyed liked the MyKey approach, because they get to be the censors. “Mom and Dad still have their own key and can listen to Howard,” Sarkisian says.
Stern couldn’t be reached for comment through his agent. Sirius didn’t return a call requesting comment.