Google Inc is getting help from shock jock Howard Stern to revive its Internet TV software, which has languished since its debut 19 months ago.
Satellite radio provider Sirius XM will make all of its programming available on Google TV, including Stern’s shows and live sports through a new app that will let listeners pause live programs and play back up to five hours of content, the company told Reuters.
Sirius XM, which plans to announce the deal at Google’s I/O developer conference in San Francisco on Wednesday, joins a growing list of partners for Google TV such as Netflix and Amazon.com.
But it has been an uphill battle for Google to convince TV networks and other content providers to let their programs be available on devices powered by Google TV.
Google TV is built into television models manufactured by Sony Corp, LG Electronics, as well as Vizio set-top boxes. It allows consumers to access online videos and websites on their TVs, as well as to download and play with specialized apps such as video games.