If Limbaugh leaves, some 40 Cumulus-owned radio stations would lose the rights to the most popular talk radio program in the country. The show could move to different stations in dozens of markets or even make the leap to satellite radio, as controversial radio host Howard Stern did when he came under censorship pressure in 2004. Seems like it would be in the interest of SiriusXM to make a bid for Limbaugh as Howard Stern’s replacement since Stern’s contract is expiring in a couple of years.
Politico’s source told them Cumulus CEO Lew Dickey blames much of the company’s recent multimillion-dollar losses on Limbaugh’s controversial remarks about Sandra Fluke, a Georgetown law student. In February of 2012, Limbaugh referred to Fluke as “a slut” because she called on Congress to mandate insurance coverage of birth control. The subsequent controversy over those remarks resulted in a massive advertising boycott.